Sell Without Selling Out: Protecting the Business You Built

Sell Without Selling Out: Protecting the Business You Built

October 2, 2026

1:07:22

Sandra Cepeda, founder of CSSA, shares how she built and sold her defense software firm without compromising her faith, values, or vision.

What does it take to sell your business without losing sight of who you are?

In this episode of The Owner's Exit, we sit down with Sandra Cepeda, founder and former CEO of Cepeda Systems & Software Analysis (CSSA). Based in Huntsville, Alabama, CSSA specialized in software engineering and systems analysis for defense and aerospace agencies before it was acquired in 2022.

Sandra shares her journey from immigrating to the United States and learning English to building a company grounded in her faith and values. She talks openly about the lessons she learned along the way and what business owners need to know about selling a company on their own terms.

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The Owner's Exit: The Introduction

Welcome to The Owner's Exit! The podcast where business owners learn to plan smarter, exit stronger, and move forward with confidence. In each episode, you will hear from industry experts, seasoned entrepreneurs, and owners who have successfully navigated their exit. Together, we'll unpack real stories, proven strategies, and share practical advise for a smooth transition. If you're a founder, entrepreneur, or business owner thinking about what's next- you're in the right place!

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